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What is PPC Advertising?
PPC – or Pay-Per-Click – is a form of online advertising.
Every time someone clicks on one of your ads – linking to your website or a landing page – you will pay a certain amount of money to the advertising platform.
There are a few different options out there for PPC Advertising, but the most common ones are:
- Google AdWords
- Bing Ads
How can it help my business?
If you have the knowledge and expertise to effectively approach creating your campaigns, Google Ads is the ideal way for your business to reach a carefully targeted audience, which drives high-quality, already warm traffic to your site.
Plus, since you only pay each time a user clicks on your ad, you can achieve significant results with a strong Return on Investment (ROI).
Google Ads is also an essential element of any marketing strategy because:
- You can adjust your budget, audience, and adverts in real-time
- You can niche down to a specific audience
- You can keep an eye on the keywords your competition is targeting
- Every penny you spend can be tracked
- Your ads will go live within minutes – you don’t need to wait months to see results
It’s clear – PPC advertising is a no-brainer for your business!
Whether you’re an online retailer or a service-based business, Igniteweb’s Google Ads and PPC experts can create profitable online campaigns to super-charge your marketing performance.
Every PPC campaign we work on is different – because each of our clients is unique!
Igniteweb’s PPC experts get to know your business and create campaigns bespoke to your goals. There is no ‘one size fits all’ approach here.
Each online advertising platform is distinctive, and so a different method must be used to get results. We have the knowledge and experience to help you make the most of each one.
Why Work with Ignitewebs for
Your PPC Marketing?
At Ignitewebs, we take a full-service approach to your pay-per-click campaign management to help deliver the results your business needs for success.
We’ll work closely in partnership with you to help:
- Define your goals
- Assess your current Google Ads campaigns performance
- Project how many high-quality leads you can secure for your investment
- Find pre-qualified leads from the right audience
Google Ads marketing isn’t just about direct sales – it’s all about overall performance. We will use all our insights to identify opportunities for you to:
- Grow your sales
- Reduce your costs
- Improve your ROI
We constantly track your campaign performance and adjust in real-time to ensure success. We will provide you with regular updates on how things are going, so you are never out of the loop or confused about where your money is being spent.
We don’t believe in tying you up with expensive contracts and long-term commitments. You can use our PPC and AdWords management expertise on a project-to-project or retainer basis with no minimum service length.